Alina – a woman who carries the fire.

The face and soul of the DARE campaign is the brand’s founder, Alina.

Her story is the story of LORO ORO – about the courage to fall, rise again, and create from a place where it’s no longer about performance, but about truth. DARE is both her and our manifesto.

We believe that authenticity holds more weight than perfection.

Dare to play hard

Before LORO ORO was born, I played professional tennis. Every day, to the fullest – with discipline and passion. Then came an injury that turned everything upside down. A failed surgery followed, and pain became part of my life. But I didn’t give up. The strength and passion that once belonged to sport transformed into creation. And a brand was born – one that carries the same drive: to play all in.

I thought I was losing everything. But I was only moving to a different court. Same fire, different game.

Dare to burn for your vision

For me, business wasn’t a life plan. It was destiny. It all began with my father – a man who did things with soul. His restaurant wasn’t just a business; it was an energy that lived a life of its own. When he passed away, he left behind emptiness… and a spark that turned into the energy I now pour into LORO ORO.

My father taught me that what you create from the heart never dies.

Dare to be yourself

For years, I listened to how I should look, speak, and act. But I realized that everything I once saw as my weakness has become my strength. My energy lives in every piece of LORO ORO. I am authentic. I don’t play roles. I don’t need to.

I create my way. I live my way. And I wear what belongs to me.

New collection – four faces of feminine strength

Each handbag in the DARE campaign carries a part of Alina’s story.

Four women within each of us. Four moods. Four powers.

Caro – burn for your vision

A bucket bag with the capacity for life. Steady, spacious, ready to handle everything – from morning briefings to evening wine. For women who create, lead, and never lose their own tone.

Izza – play your balance

Natural strength, calm, and discipline. Inspired by movement and stillness alike. Holds its shape, holds its pace. For women who play all in – but always in balance.

Lira – be yourself

A clutch with shoulders. Light by day, bold by night. Playful, authentic, free. For women who no longer need permission to shine.

Amaya – born from fire

Power born from courage. A symbol of new beginnings and conscious feminine energy. For women who create from the heart, not from expectation.